![]() ![]() What does that mean exactly for their email marketing strategy ? If you're above 0, you'll likely to be categorized as spam. We use Spam Assassin, the main platform used by email providers to score spam. We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy. One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 77 on. Amongst their last emails sent, two of them were '□Up To 80% Off Hot Girl Summer 'Fits□' and 'Clearance Sale 60-80% OFF□Final Hrs!'. We display here a overview of Fashion Nova email marketing strategy - along with other brands from the Fashion industry. įun fact - they're using emojis in 99.81% of their emails - the main ones they use are ‼️ □ □ ✨ ⏰ □. ![]() If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sailthru. Trying to keep it shorter would work well for them and help Fashion Nova improve their open rate, especially on mobile devices. Here, as it's 37 characters, they're doing not good, but close enough. But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. ![]() The higher the score, the more likely the email is to be considered spam.). They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -10,9 (it is basically a measure of how likely an email is to be considered spam by a spam filter. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business. There’s a lot to learn from Fashion Nova ecommerce marketing strategy. ![]()
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